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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
http://www.unitedus.co.uk/

Where gaming instinct meets scientific insight | Player Research

Where gaming instinct meets scientific insight | Player Research header image

The Challenge

To own the space of being the premier games user research partner in their market, Player Research needed to shift the narrative onwards - from talking about GUR as a new category, to leading the thinking and services around where it is going next. It must professionalise its look and feel, and consider how to protect the collegiate culture without becoming ‘corporate’.

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The Results

We gave Player Research a brand a strategy that enabled them to encompass all of this, along with a visual identity that is both playful and technical. The 'PR' monogram can stretch and change shape, and we took the concept of play down to its simplest expression with the use of balls, which are graphically represented throughout their brand.

"It was a pleasure to work with UnitedUs. They went deep into understanding who we are, what we do, and where we're going, then used that insight to provide us with a brand we're exceptionally proud of." - Bob Tilford, User Researcher, Player Research

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Find Out More

http://playerresearch.com/