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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
http://www.unitedus.co.uk/

Enabling ambitious businesses across Africa to thrive | African Management Institute (AMI)

Enabling ambitious businesses across Africa to thrive | African Management Institute (AMI) header image

The Challenge

Learning provider AMI provides practical tools and training to ambitious businesses across Africa. So far, it’s delivered this to 27,000 people across 13 African countries. Over six years since they've been established, it was now time for a fresh look and feel to help meet the opportunities ahead.

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The Results

We evolved AMI’s brand strategy, including modernisation of their logo and breathing fresh variety into the use of shape and pattern across their implementation. The identity was created to be intentionally flexible; the logos and colour can be used in part – broken down and used in small details – or in big, hero designs. The UnitedUs founders travelled to Nairobi to meet the team and take in-house shots to support the new visual identity.

The website was rebuilt around stories from the AMI community – the heroes out there with big ambitions, who are building thriving careers, teams and businesses.

Modern and aspirational, the overall effect reflects a fresh new perspective on workplace learning in Africa. AMI can now confidently communicate their new brand ethos: enabling ambitious businesses across Africa to thrive.

"Wanted to pass on a big thank you from all of us at AMI for our awesome new brand and website. We love it. Thanks for all the hard work, we're thrilled with the end result. The feedback has been overwhelmingly positive. Hope to work with you guys again." - Rebecca Harrison, Co-founder & CEO, AMI

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Find Out More

http://africanmanagers.org/