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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
http://www.unitedus.co.uk/

Not all decisions are rational | Mindlab

Not all decisions are rational | Mindlab header image

The Challenge

After undergoing a period of rapid growth and over a decade since inception, Mindlab had outgrown its brand identity, no longer representative of the work they do today, at the forefront of consumer behaviour research, their culture or expertise.

Not all decisions are rational | Mindlab image 1Not all decisions are rational | Mindlab image 2Not all decisions are rational | Mindlab image 3Not all decisions are rational | Mindlab image 4

The Results

Now, they have a brand identity that gives them just that. The brand reflects the idea that not all ideas are rational, with the graphics suggesting neutral pathways which sometimes lead to unexpected destinations.

We also simplified their preexisting logo and updated the science-blue colour palette to be brighter and more striking. Mindlab now have a brand that is reflective of who they truly are and the work that they achieve.

Not all decisions are rational | Mindlab footer image

Find Out More

http://themindlab.co.uk/