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Design & Branding, Web Design & Development, Strategy, Copywriting

Redefining an activist brand | D&A brand and website

Redefining an activist brand | D&A brand and website header image

The Challenge

D&A is a disabled-led social enterprise supporting students, organisations and social justice projects to create inclusive cultures. They believe that employers and education providers shouldn’t simply be ticking boxes when it comes to inclusivity and the needs of neurodiverse employees and students; only responding reactively to their requirements.

Instead, D&A champion the idea that difference and diversity are hugely beneficial in work and learning environments, and support organisations to create inclusive cultures.

Adapting from their original inception as a company providing assistive technology training and support to the education sector, today D&A have a distributed network of trainers up and down the country with a growing breadth of service offerings. However, as their service expanded, D&A needed a review of their brand identity - what once sufficed, was no longer representative of their current market position and vision.

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The Results

The D&A team are passionate advocates who don’t shy away from tackling what others perceive as difficult subjects. While other organisations in the field were unwilling to be as vocal, D&A brought an energy and tone to their work that set them apart as a challenger brand. Both in-person and on LinkedIn this energy is pervasive, but there was a huge disconnect between that experience and the messaging conveyed through the website.

To tackle this disparity, we’ve created a new brand identity for D&A that marries service delivery and advocacy - demonstrating how the best service is born out of being at the forefront of the conversations around disability, diversity and inclusion. In a way, it directly echoes the core ethos of the business - to celebrate difference and champion an anticipatory welcome to everyone with diverse needs.

The D&A brand is one born from a desire to affect change; breaking down the systems that do not work, advocating for the disenfranchised, and rallying others around the vision for what could be. It is not about tearing down everything to bring about radical change. Which is why we delivered a brand identity to D&A that helps them to structure clear arguments, present alternative visions and enable others to live out that new perspective in their own lives - reaching a wider audience than ever before. The embodiment of inclusion.

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