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Redefining what it means to be an exile | London Irish Rugby Club

Redefining what it means to be an exile | London Irish Rugby Club header image

The Challenge

London Irish approached us to help create a campaign for their move back to London from Reading, to help them navigate the difficult waters of moving away from a fanbase that they have played in front of for over a decade, to a brand new stadium in Brentford in an area that is already congested with rival Rugby clubs.

Our objectives were to raise the profile of London Irish and connect with a new and existing audience in equal measure.

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The Results

The campaign launched in line with the Season Ticket sales opening and has been hugely successful, with a mix of collateral across London billboards, tube station barriers, buses and social media banners. Season ticket sales have broken records for London Irish, local uptake has been positive and existing fans and team members have proactively been supporting The Exile Nation by organically promoting the hashtag #ExileNation.

With the ultimate aim of welcoming more loyal members to the “Exile Nation”, the long-term partnership will continue to build on the strength of what the campaign has already achieved together.

Redefining what it means to be an exile | London Irish Rugby Club footer image

Find Out More

https://unitedus.co.uk/projects/london-irish/