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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
http://www.unitedus.co.uk/

A Rebrand To Celebrate The Past 80 Years, And All Those Yet To Come

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The Challenge

With over 80 years at the core of surveying and amidst the COVID-19 pandemic, MacConvilles have taken the bold step to reposition themselves with a new brand identity. The new look reflects their ongoing commitment to enabling the developments that shape communities across the South East - from the refurbishment of the University of Sussex Library, to Croydon Town Hall and the Community Kitchen fit out in the heart of Brighton.

There aren’t many businesses who can boast an 80 year legacy, but MacConvilles is one of them. Not your stereotypical surveyors, MacConvilles value so much more than bricks and mortar - due to their wealth of knowledge and expertise, the team truly understands the societies and communities they serve.

Despite all this great history and swathes of valuable experience, MacConvilles were yet to build their brand reputation across the region, and ensure that clients understand everything they have to offer. In order to stop selling themselves short, MacCovnilles approached UnitedUs to provide them with an identity that would be worthy of their history, and a direct contributor to their ongoing success.

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The Results

The result is a combination of visuals and language that helps establish the feeling of heritage while also providing a much more contemporary identity.

The new visual identity oozes established modernity, showcasing that MacConvilles is situated at the intersection of the built environment, offering a beautiful mix of technical consultancy, and creative solution-based thinking. Not only does the strapline - “At the core of surveying since 1938” - put MacConvilles’ heritage and holistic approach at the centre of the brand, but the use of circular graphic devices, and core textural elements further demonstrates this point.

While the pairing of highly modern typesetting with colours that offer a twist on a classic 1930’s colour palette, demonstrate that the history behind the brand is capable of propelling them forward into the future.

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Find Out More

https://unitedus.co.uk/projects/macconvilles/