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UnitedUs

Design & Branding, Web Design & Development, Strategy, Copywriting
http://www.unitedus.co.uk/

UnitedUs Takes Home Triple Trophies, Bagging Awards for Brighton-based Player Research

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The Challenge

Player Research came to UnitedUs at a pivotal moment in their history. Standing at the forefront of the emerging games-testing industry and having recently been acquired by a global firm, they wanted a brand strategy that matched their ambition and experience. As well as being ardent and passionate gamers, the Player Research team are also pioneering experts in their field, reviewing game play from a scientific perspective with unrivalled insight into the psychology of gameplay. However, hidden in an unassuming, generic office building in the heart of Brighton, with no real fanfare or grandeur, it wasn’t obvious to outsiders that they were turning out work that is reshaping a global industry.

As innovators within their field and the founders of this emerging market, any new brand needed to focus on the transformational value they brought to the games industry. After all, they were the bold explorers blazing a trail and helping game designers to reach new levels of player satisfaction.

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The Results

Following an in-depth research phase, UnitedUs devised a new strategic mission and vision for the business – showcasing them as the premier games user research partner and highlighting their energy and commitment.

Armed with a strategic framework and messaging model that united people, purpose and potential, UnitedUs crafted a set of bright, modern visuals, representative of the digital sphere in which Player Research work – championing them for the aspirational and energetic business they are. Playful, interactive colourful spheres dominate the website, representing the intrinsic playfulness of life. While a new 3D logo represents their digital environment – flexing and moving and bringing it to life to simulate the reality of gameplay.

As well as enhancing their digital offering UnitedUs helped Player Research to dig deeper – from advising them on ways to improve their working environment to more targeted messaging that is aspirational to both clients and testers alike. The results of which position Player Research as the premier games user research partner they are – total next-level stuff worthy of a prestigious award win.

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Find Out More

https://unitedus.co.uk/projects/player-research/