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Studio Kidd

Design & Branding, Graphic Design, Creative

Design Your Words: How To Make Your Communications Successful

  1. Have one clear message
    Every piece of communication you produce should have one main point. Delete anything that doesn’t make that point clearly.

  2. Use simple words
    Don’t use long words when a short one will do. Only use long and complicated words when a simple word won’t work.

    Instead of assistance say help. Use simple words, don’t utilize them. In the event of can be shortened to if.

  3. Keep it short
    Put your reader first, they are rarely as interested in your subject as you are. Put the work in to make your writing efficient and meaningful.

  4. Ditch the jargon
    Jargon, buzzwords, mumbo jumbo. You don’t need it and it tends to date quickly.

    Remember you won’t upset an expert by explaining clearly but you can easily alienate people who don’t know the lingo.

  5. Discard the fluff words
    Using filler words or superlatives can don’t add meaning and dilute your sentences. Avoid verylittle or amazing and let your reader decide.

  6. Be specific
    Say it how it is, and describe the scene. Take your audience with you. Consider these sentences:

    'It’s a great event with lots of fun things to see and do'
    'At the event you can try virtual reality, talk to industry experts and listen to talks.'

  7. Avoid acronyms.
    I like to explain this using the NYA technique. Clear?

  8. Use a good copywriter
    A copywriter extracts the message from your head/company/product manager and makes it resonate with your audience. I work with some great writers and am happy to make a recommendation.

  9. Write naturally
    Try to write as you would talk to someone. Read it out loud and if it sounds stuffy and odd, simplify it until you’re comfortable saying it.