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Studio Kidd

Design & Branding, Graphic Design, Creative
http://studiokidd.com/

Evans Cycles Summer Campaign

Evans Cycles Summer Campaign header image

The Challenge

Evans Cycles are a household brand with stores across the United Kingdom. They compete with large online retailers, local bike shops and Halfords, but what they bring to the market that is unique is a combination of the buying power to get great deals for customers with physical shops where customers can come for advice and to collect, and a passion to rival a local shop.

Evans Cycles approached Studio Kidd to help them express that in a brand campaign that built on the 2018 campaign Better by Bike.

The Results

The images we created really give that feeling of summer nostalgia and capture the fun of cycling. We added in a commuter to the mix and ended up with a really powerful, flexible brand campaign that delivers in store and online.

Evans Cycles Summer Campaign footer image