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Studio Kidd

Design & Branding, Graphic Design, Creative

Umbrella Inc

Umbrella Inc header image

The Challenge

Umbrella inc are an incredibly skilled team of developers working on big projects and making a big difference. Our challenge was to define what that difference is and to work out how to show that visually. We conducted workshops and really got to know Umbrella before coming up with a brand that was as flexible, clear and vibrant as they are.

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The Results

After defining the brand strategy we came up with a vision to express all this with a simple wordmark with the help of colour and typography, and some unique illustration. We managed to avoid cliché images of rain and umbrellas.

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