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Buff Motion

2D/3D Animation, Illustration, TV/Film/Video TV & Digital Ad Campaign TV & Digital Ad Campaign header image

The Challenge

We were commissioned to write and produce this TV & pre-roll advert for - along with the challenge of a snappy 10 second version. Promoting their fast and free app to trade-in your unwanted books; we designed two characters 'Rich' and 'Joy' to help bring the buy-back service to life.

The Results

We had great fun producing these videos - not only was it a pleasure to work with such easy-going and creative clients, but it gave us an opportunity to push their brand identity forward. We were able to take their old 2D brand characters and build these out into a new 3D treatment that really elevated their visual impact.

This project gave us the opportunity to use Octane within C4D. It enabled us to achieve a high-quality end result in a super fast timeframe due to it’s brilliant render speeds.

Our client were really pleased with the final video:

“We are delighted with the quality and impact of the ads that Buff have written and produced for us. We came in on budget and ahead of schedule with outstanding ads.”

Patrik Öqvist, CMO - World Of Books Group