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Dean Hayden

Graphic Design, Design & Branding, Web Design & Development


The Challenge

Being 1 of 2 UI designers within the team, I helped visualize the key screens and elements for desktop and mobile platforms and the design decks. I also co-presented the playback of each sprint, documented them, delivered the design guidelines for developers, and produced the final assets in a variety of formats

Collaborative sketching between the internal team and the client, helped define the key elements and page layouts. Extensive user-testing and feedback from the product owner gave additional insight into design decisions.

The visual design had to be consistent with mechanisms already defined for the main Penguin website, but had to retain its own identity.