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Brighton’s Futrli continues expansion following £4m funding


  • 46.4% growth in last financial year
  • Futrli appointed 56 new members of staff in 2018, approx 95% of which are Brighton-based
  • Giles Palmer, CEO of social intelligence company Brandwatch, has been appointed Chairman of the newly formed Futrli Board
  • 33% more customers and 97% more staff than 2017 (YOY)
  • Winner of Emerging App of the Year at Xerocon London in 2015 and has just won Practice App of the Year at Xerocon London 2018

Brighton-based Futrli, a cloud-based decision-making platform for small business, recently secured £4m Series A funding from leading venture capital firms to fuel aggressive growth and innovation.

Bootstrapped with no external funding to date, the four-year-old business has created and filled 56 new positions in 2018 so far, bringing its total employee count to 73. Futrli also plans to open offices in two new countries before the end of the year, while continuing to welcome new talent to its Brighton-based HQ.

Futrli uses artificial intelligence and machine learning to help guide decision making. Its actionable forecasting and reporting insights drastically improve success rates across 40,000 small businesses already.

Hannah Dawson, Futrli CEO and Founder, said:

“At Futrli our sole purpose is to empower small business leaders to make better decisions, and we’ve built a strong team to help us achieve this through our state-of-the-art software platform. This investment will support our ongoing drive to secure the best talent – experts who are excited to revolutionise the way small businesses plan.

“The next few months are hugely exciting for the Futrli. As well as growing our footprint across core markets, we’ll be opening offices in new international locations.”

Giles Palmer, founder and CEO of Brighton-based business intelligence company Brandwatch, has been appointed Chairman of the newly formed Futrli Board. Palmer brings significant experience and capability in the global expansion of category-leading businesses.



About Futrli -

Founded in 2014, Futrli supports over 40,000 businesses and 1,000 accountants in 130 countries through their 100% cloud-based platform that helps small businesses make decisions and take actions that lead to success. Through a powerful suite of reporting, budgeting, cash flow forecasting and predictive modelling tools, SMEs can plan for the future, get a grip on cash flow and see how their business is performing in real time. For accountants working with SMEs, Futrli’s CPD-accredited Advisory Certification course helps them achieve their advisory potential. Futrli operates globally and has offices in Brighton (UK), Sydney and Melbourne (Australia).


For further information please contact:

Mila Brazzi / Liz Naven, Fugu PR ,

+44 (0)1273 327514