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Young Pioneers #cooltocare wins Spark Award for social media

Blend are very proud to announce that our #cooltocare campaign work has won a Spark Award for Social Media Achievement on behalf of the Young Pioneers youth charity.

Blend we’re approached to create a memorable message for the Young Pioneers’ at National Grid‘s #BrightSpark fundraising event with an audience of over 250 CEOs and executives from the energy industry.

Blend created the statement #cooltocare campaign identity which was applied to banners, presentation slides, t-shirts, pledge cards and a simple holding site for the launch.

There was great reception and social media engagement to the campaign, with the #cooltocare pledge card selfies dominating social postings at and after the event resulting in a Spark Award for social media. In total over £81,000 was raised.

The Spark Awards, held at De La Warr Pavilion in Bexhill, Sussex, were sponsored Southern Water. The Young Pioneers also picked up the youth led project award for their technology training programme and Big Bang STEM pathway using Raspberry Pi’s and SportsArt Kit.

You know it's #cooltocare