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If Destroyed Still True

Design & Branding, Web Design & Development, Illustration

Who we are

If Destroyed Still True is the design practice of Gray Simpson.

I believe expressive design that's true to the purpose and personality of your brand, can resonate with people on a deeper emotional level. This builds trust, empathy and lasting connections that elevate your business.

What we do

I craft meaningful solutions in graphic design, brand development, illustration and web design. I work closely with you to develop a deep understanding of what makes your brand unique and how I can best communicate your vision and values. My design often uses traditional art materials to express those ideas and reflect the distinctive characteristics of your brand. The results possess a physicality and presence which cuts through the noise so your message can be heard.

Who we do it for

I work primarily within the arts, culture and lifestyle sectors where I like to collaborate with courageous freethinkers to help realise their ambitions – whether they're just starting out or leading the charge for a globally recognised company. The work is expressive and effective, constructing narratives to build brands with purpose and personality.