Member Sign In

Piernine Limited

Design & Branding, Web Design & Development, Marketing
https://piernine.co/

Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022.

Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022. header image

The Challenge

RMA – The Royal Marines Charity is the main charity that exists to help the whole Royal Marines family. The charity wanted a fitting identity for a fundraising campaign that involved the serving Corps and membership through 2022 that encompasses RM Commando 80 and Falklands 40.

Looking to combine both significant military dates was a tricky challenge, and it was therefore decided that a specific effort around the Commando 80 anniversary would be the driver for 2022 and the identity that accompanied the fundraising.

Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022. image 1Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022. image 2Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022. image 3

The Results

With much iconic imagery over the past 80 years, there were many facets that could be a starting point.

This also needed to be distinctive Royal Marines. Churchill had in June 1940 ordered the formation of a commando made up of elements from Army Battalions. Royal Marines Commando was established in February 1942. 

After some early research coupled with stakeholder meetings, the underlining message was the 'evolution of a commando force', from the formation in 1942 to the current Future Commando Force, this evolution was the driver to the visual aspect. 

Using the iconic Commando memorial statue at Lochaber, near Achnacarry Castle the first training depot, and licensed MOD imagery for the right-hand figure the two were combined. Through a number of concepts and iterations, the final design was signed off.

Royal Marines Commando 80 - A New Fundraising Identity for Events throughout 2022. footer image