Tommy’s - ‘Tell Me Why’ Campaign
The Challenge
1 in 4 pregnancies end in loss or premature birth - and most parents never find out the real reason.
To debunk the myth of pregnancy loss being considered as ‘one of those things’, baby charity Tommy’s are dedicated to finding out ‘WHY’ through scientific research.
Morever were asked to deliver a powerful and informative campaign for Tommy’s, driving awareness of their innovative research into pregnancy loss.
The Results
Our multifaceted ‘Tell Me Why’ campaign included an emotive film led by Giovanna Fletcher, three informative animations and social deliverables including TrueViews, bumpers and carousels that were effectively distributed by our Brighton-based media partner Anything Is Possible.
At the heart of the campaign are genuine ‘WHYs’ from parents who have lost a baby which were collected from two candid focus groups run by Morever and facilitated by Tommy’s.
The five week campaign launched on 9 September and ran until mid October.
To date, the #TellMeWhy campaign message has been seen nearly 2 million times across search and social channels and our video content has reached over 510k people.
