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Eureka Creative Communications Workshops

IT Training, Copywriting, Advertising

Who we are

Eureka Creative Communications Workshops is run by Bob Maddams, an award winning copywriter, journalist and City & Guilds qualified media skills trainer. Bob's experience embraces working for famous name brands at London advertising agencies as well as small and medium size businesses and charities in Brighton. Bob has also written for The Guardian, The Times and The Daily Telegraph, runs his own creative marketing consultancy and is a guest workshop leader at the University of Sussex Business School.

What we do

We live in what business leaders call the "Attention Economy" which says that our attention spans have become scarce resources. We're bombarded with hundreds of sales and marketing messages every day - online and offline - and the mobile phone has become a "weapon of mass distraction". More tech isn't the answer, in fact it's a big part of a growing problem. The Persuasion Communication Process recognises that persuasion doesn't happen on the screen, or on the page, it happens in the mind. Eureka training workshops show you how to use the proven creative strategies that big brands use every day, together with the latest developments in direct response and the behavioural sciences that influence decision making, to make all your sales and marketing communications, including social media, more effective by being more persuasive.

Who we do it for

SMEs, charities, sales and marketing professionals, marketing and design agencies, start-ups, freelancers and consultants. Any organisation, or individual, that relies on outstanding sales and marketing communications to achieve success.