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Bright Dials

Marketing, Advertising, Technical Support

Bright Dials Supports Psydro Growth Thanks to Natwest Accelerator Collaboration

What did we do?

After developing the complete financial forecasting structure, along with a clearly defined go-to-market strategy, the team built a completely bespoke automated communications programme from the ground up. Understanding the unique requirements in order to engage the customer base, the team designed and built a new CRM system. Using sophisticated workflows that encouraged leads to engage and sign up, as well as upsell from the different packages that Psydro has to offer. After 8 months of working together, Psydro has undergone a massive transition to become a fully self-serving software as a service (SAAS) platform. 

Who are we? 

Tony Ward: Tony is the co-founder of Psydro, the world’s first social review platform. Unlike other review platforms, Psydro is a trusted, transparent and validated community that helps consumers spend wisely through authentic and verified reviews, which also drives Psydro’s partners business. 

Within 8 months I have built a product that I can sell as well as forming a talented team focused on growing the business.

—Tony | LinkedIn | @PsydroUK

Ben Bennett: Ben is the founder and Managing Partner of Second Voice, a boutique business consultancy in Brighton. Second Voice enables tech and service-led founders to fast-track business growth utilising decades of experience growing sales teams and start-ups first-hand. Focusing on strategy, team structure and people development, Second Voice clients and partners have seen accelerated growth, even during the events of 2020. | LinkedIn

My favourite part was seeing how quickly Tony and the team adapted to using the new growth strategy and financial tools. It’s fantastic to see founders collaborate and drive the change with us. The Psydro project has been hard work, but a huge learning curve, and ultimately a success story, and a lot of fun for all involved.


Lindsey Pickles: Lindsey is the founder of Bright Dials. Bright Dials is an independent agency that specialises in helping businesses get the most out of their CRM and automation. Taking your current data sources as a starting point they identify where responsive, data-generated processes attract the hottest leads to your business and accelerate the sales cycle. | LinkedIn | @BrightDials

Working on this project has been the biggest project we’ve ever done and has been really exciting to deliver. We have been able to hire new people, it’s been a great learning curve, and has enabled me to embed processes in my business to deliver even bigger projects in the future.

— Lindsey