Who we are
I'm a content leader and strategist, supporting clients on their path to digital transformation. My approach is lean and nimble, focused on giving value, quickly.
With varied experience, I've worked with the top publishers, broadcasters, startups and agencies, both in the UK and the U.S. Working style-wise, my default is to listen, collaborate and gently challenge, building consensus along the way.
What we do
Many brands are creating lots of content but struggling to scale or see value from their efforts.
I can help, by assessing needs and tailoring support that might include platform or content ops recommendations, content strategy and auditing and training, or simply recommendations for making current comms more effective.
Who we do it for
My experience spans publishers and broadcasters (from NPR and Consumer Reports to the launch of handbag.com) to brands, both client and agency side.
Here are some examples to give you a flavour:
--For Kimberly-Clark, I helped them define what was needed for their content transformation and found the right technology partner to make it happen
--At WeightWatchers.com, I oversaw global editorial production, product development and new country and feature rollouts
--At Red Bull, I helped them re-platform globally, developing materials and training editors across the globe
--For Tesco's Eat Happy Project, I pitched and launched a European first - curriculum-based, virtual field trips to farms and factories across the globe helping children understand where their food comes from