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Trisha Brandon Content and Comms Strategy

Strategy, Copywriting, Social Media, IT Training
http://uk.linkedin.com/in/trishabrandon

Who we are

I'm a content director and comms strategist who has worked with the top publishers, broadcasters, brands and agencies, both in the UK and the U.S.

In the mid 90s, I built a think tank’s website, then quickly found my natural home developing content as a writer and editor, then editor-in-chief, then content strategist and content/creative director.

Happy working with both board execs and implementation teams, I believe strategy is pointless unless it’s useful and fills a need. My approach is to listen, collaborate and sometimes gently challenge, building consensus along the way.

What we do

Many brands are creating lots of content but struggling to scale or see value from their efforts.

I can help, by assessing needs and tailoring a solution, such as a messaging strategy, brand comms plan and tone of voice, or simply recommendations for making current comms more effective.

Who we do it for

My experience spans publishers and broadcasters (from NPR and Consumer Reports to the launch of handbag.com) to brands, both client side and agency side.

To give you a flavour of the type of projects and clients my experience spans, I've worked at WeightWatchers.com, both as UK editor and as global head of content from New York overseeing global editorial production, content strategies and new country and feature rollouts.

As a consultant with Red Bull, I developed materials and trained editors across the globe in their new content strategy and CMS. In this project, I was the conduit between the global site development team and editorial teams, to support with migration and ensure sprints met local country needs.

While working with Tesco, I pitched, planned and launched a European first - curriculum-based, virtual field trips for teachers to farms and factories across the world helping children learn about where their food comes from, as part of the brand’s Eat Happy Project.

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