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RMV Productions

TV/Film/Video, Multimedia Production, Advertising

Rmv Productions Create Motion Graphics for More4 Record-smashing Matt Baker Series

'Matt Baker: Our Farm in the Dales' follows Matt as he returns to his family farm to help his elderly parents and modernise the farm. Matt had a lot of big plans for how to improve the farm and had drawn some lovely pictures showing the changes he wanted to make. We were tasked with animating these drawings and creating an interesting way to present them that was something more than the typical 'Ken Burns' push and slide.

Separating out the elements of each image we used a water-colour wash style transition to animate in the pictures, with each part morphing from before and after images to show Matt's vision for each section of the farm. This was timed up with the voice-over, supplied by Matt explaining his plans. We worked very closely with the post-production facility, DT Editing, to fit in with their online schedule and deliver the graphics in the correct format in time for them to be slotted into the final edit.

The show was a huge success, smashing More4 viewing records and securing the highest viewing figure of a factual commission for the channel since its launch in 2005, with 1.1 million people tuning in to the four-part series.