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RMV Productions

TV/Film/Video, Multimedia Production, Advertising
http://www.rmvproductions.co.uk/

Animated Music Video - Pelé ft Rodrigo y Gabriela 'Acredita No Veio'

Animated Music Video - Pelé ft Rodrigo y Gabriela 'Acredita No Veio' header image

The Challenge

We were commissioned by Rubyworks to create an animated music video featuring one of the best footballers of all time, Pelé, as well as Grammy award-winning guitar duo Rodrigo and Gabriel. All illustration and animation were created by RMV Productions and intercut with archive footage of Pelé sourced from FIFA.

On working with Pelé RMV Productions creative director, Pete Reeve said “We were amazed to have the opportunity to work with one of the best footballers ever and an Emmy award-winning duo. I couldn’t quite believe it.”

Talking about writing the track Pelé said: "I've written many books, I've scored many goals, I've fathered children, I've planted many trees. The only thing that's lacking is a musical memento of my life." The Brazilian legend, who turned 80 on 23 October, continues "I wrote this one because when I used to play with Santos, the coach used to say that when we lost it was the players' fault, but when we won it was the macumba (magic) had helped, the song is joking about that - of course, macumba doesn't win games at all.”

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The Results

The animation was a huge success, garnering over 50 thousand views on YouTube in the first week and coverage from BBC Sport, the NME, and international music press.

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