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RMV Productions

TV/Film/Video, Multimedia Production, Advertising

Rmv Productions - International Women's Day Music Campaign Animations

Rmv Productions - International Women's Day Music Campaign Animations header image

The Challenge

Women’s rights and equality is something that we care a lot about at RMV Productions, so we were thrilled when Rhino Records, a division of Warner Music, asked us to create a series of animated promos to celebrate some of the greatest female singers of all time for International Women’s Day 2021. The animations were to be used across social media channels and elsewhere online to promote a special Spotify IWD playlist. They needed to be eye-catching, celebrate these great women, and get those all-important clicks through to the playlist!

With the label we helped develop the script and art style, getting sign-off from each artists team in time for the animation process. Working with fellow Wired Sussex members Voice Fox we sourced the voice over artists, getting this recorded in time for our audio designer to complete the music and vocal mix to be laid with the final version of each animation.

The Results

All in all the project was a huge success, with great feedback from Warner Music as well as each artists team. The promo's performed fantastically well across social media, especially on TikTok and Instagram.

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