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Shake It Up Creative

Web Design & Development, Design & Branding, Marketing
http://www.shakeitupcreative.com/

Marketing plan success which exceeded expectations

Marketing plan success which exceeded expectations header image

The Challenge

Founder of StephieAnn Design, independent fashion retailer selling beautiful ‘everyday luxury’ items that are inspired by poetry, had made great strides with the business and had her own ideas but was ready for some strategic growth. Stephie wanted to know what activities to prioritise, how she could strengthen her marketing and increase profitability; the business needed a marketing plan.

The Results

After identifying her core competitors together, we took a top-level look at their offering and online presence. Then we looked at the current situation, marketing mix, SWOT analysis and brand positioning for StephieAnn Design and set SMART objectives and action points. We put the StephieAnn Design marketing plan together inclusive of marketing activity ideas. The plan also contained revenue, company, customer and sales objectives. In addition, we carried out some key phrase research and website development tasks for Stephie.

Key achievements:

- Short-term & mid-term sales, revenue & customer objectives met

- Marketing and product development £10k funding application success

- International sales success – regular sales to customers in USA

- Surpassed target email subscriber figure

- Successfully trialled diversification into men’s products, with Father’s Day direct sales the following year 130% above Not On The High Street sales

- Increased brand awareness through five open houses events

The business is also on target to meet the long-term revenue objective that was set.

“When I began working with Meg and Rachael I lacked confidence as to how I was going to achieve business growth. During a day’s session, we went through everything from turnover figures, profit margins, sale revenues, marketing and my website. Figures are not my strong point, but Rachael broke down the numbers into manageable objectives for the forthcoming years. This was followed up with a detailed marketing plan containing key ideas with goals I could easily work towards.

Meg has since worked with me on my website by implementing SEO strategies, updating and backing up the website as well as being on hand to fix any issues. In the past, I have found passing over responsibility to others challenging, however with Meg I feel extremely confident and at ease. Since working with Shake It Up Creative, StephieAnn has grown into a business with great potential.” – Stephie Woolven, Founder & Creative Director

Find Out More

https://www.shakeitupcreative.com/true-stories/stephieann-design-marketing-plan/