Fabrica — Making art for everyone
The Challenge
Visibility has long been a challenge for Fabrica. People can be intimidated by contemporary art, so helping them engage with it isn’t easy in the first place – but Fabrica’s outdated brand didn’t help, as it was no longer fit for current digital channels. At the same time, Fabrica’s space caused confusion – the beautiful grade II listed building had previously been a church, and many passers-by thought it still was. Fabrica needed a brand that would make them, and their art, more engaging and welcoming. Not just changing the way the community see Fabrica, but how they see contemporary art.
The Results
Fabrica's new brand is raising the gallery’s profile locally and nationally. While their belief that contemporary art is for everyone is changing perceptions about contemporary art.
