Central Saint Martins — An identity for a world class art college
The Challenge
How to create individuality within the tight parameters of the existing UAL brand, and bring both cohesion but also the flexibility to represent the diverse creative community within the College walls?
The Results
At it’s heart is a boisterous, anarchic and unpredictable typeface. The new typeface is paired with a restrained primary colour palette, and a visual system that brings cohesion but also the flexibility to represent the diverse creative community within the College walls.
We commissioned Colophon Foundry to create a dynamic multi-personality typeface inspired by found references and periods relevant to the history of the College: the past (the incredibly rich heritage and history), the present (the students there now) and the future (ambiguous and open to interpretation).
Find Out More
https://boyleperks.com/projects/an-identity-fit-for-a-world-class-art-college
