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Fran Swaine - Freelance Digital Marketing Consultant

Social Media, Advertising

Google Grants training for charities

Charities - come along to this two hour session to get to grips with your Google Grants.

Google offers charities $10,000 a month of in-kind advertising for Google AdWords. This grant is called Google Grants.

Perhaps you already have a Google Grant account but aren't making the most of it? Or perhaps you want to apply for one but don't know where to start?

This two hour workshop will introduce you to Google Grants and ensure you get the most from it to help raise the profile of your charity, raise awareness of your cause and help promote your services and increase donations.

This 2 hour workshop will cover:

- What Google AdWords is

- What a Google Grant is (and how to apply for one if you don’t have one already)

- How to setup and structure an account to maximise its effectiveness

- Choosing keywords to help supporters find you

- Writing compelling ads that encourage people to click through to your website

- How to continually optimise and improve your account to make the most out of your budget

You’ll leave with a good overview of how you can use Google Grants to benefit your organisation. In addition, you will have all the skills you need to set up and manage a Google AdWords account in the most effective way.

When? Tuesday 13 June 09:30 - 11:30

Where? The Nightingale room at Grand Central, 29-30 Surrey St, Brighton BN1 3PA

Who For? Anyone working in a charitable organisation where marketing is relevant to their job role.

Who By? Fran Swaine is a freelance digital marketing consultant who specialises in working with charities and not-for-profits. Fran has spent 10 years working in digital marketing and has extensive experience of working with charities of all sizes including Battersea Dogs & Cats Home, Great Ormond Street Children’s Charity, Mencap, Anthony Nolan and Teenage Cancer Trust.