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MAG Interactive

Games Design & Development, Programming
http://www.maginteractive.com/

Word Domination - an exciting way to play with words!

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The Challenge

MAG makes popular games for iOS and Android. 250 million downloads and counting, from hit games such as Ruzzle, WordBrain and Quiz Duel.

When starting a new game, teams need to not only make a fun game, but a game that’s appealing to download, easy to understand and engaging. Many games don’t get out of the starting blocks because market research tells us that the game fails on one or more of these factors, which usually results in high advertising costs and a broken business model.

Once the team have a game that piques a player’s interest, the challenges becomes engaging them such that they return to the game, then adding aspects to the game that players want to spend money on. Get the balance wrong and players move onto the next free game on the App Store.

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The Results

Word Domination is a game that got the balance right. It’s a familiar but with enough of a twist to keep things interesting. It’s a beautiful, fast paced, high energy game that has the right mix of luck and strategy. It doesn’t demand hours of your time but gives players a sense of achievement even if they’re playing for just ten minutes a day.

The team got there by working closely with other departments: Market Research, User Acquisition, Ad Creatives, App Store Optimisation, Business Intelligence. Each are on hand to help the game team tune their game to become a creative and commercial hit.

Build it right and it’s a game that people will love forever: since you’ve been reading this another 100 people have just started playing for the first time.

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