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VR/AR/Mixed Reality, 3D Visualisation/Simulation, Experiential Marketing, Marketing


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The Challenge

VRCraftworks were contacted by Hilton's event agency to promote a brand new style of room. The rooms were to be showcased to stakeholders and owners around the world in locations including Jordan, Dubai, the Netherlands, and London, so needed to be portable and aligned with Hilton’s global sustainability focus.

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The Results

Rather than transport physical furniture, the rooms were created through 3D models of 2D renders, so all the team needed were the room dimensions.

The project reached over 5,000 users, and was so successful that VRCraftworks were contracted again to promote Motto, Hilton’s new conceptual hotel not yet commissioned.

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