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Title Media

Marketing, Copywriting, Content Creation
http://www.titlemedia.co.uk/

Work hit by coronavirus? Hacks for making the best of it…

Whether you’re thinking yay, I finally have an excuse to work in my pants all day, or you're hating isolation, the chances are you’re experiencing an unprecedented time in what can loosely be called ‘the workplace’. Here's a few hacks for making it less weird.
 

REMEMBER IT’S NOT GOING TO BE FOREVER

Okay, so this is going to be a rough period for a lot of people. Particularly small businesses, freelancers, the hospitality and events industry, and millions of others. We won’t pretend otherwise. People are going to lose their jobs, we’re not making light of anything.

But according to a recent McKinsey report, despite the negative narrative around this, the most likely economic outcome (by a small margin) is that Q2 will be horrendous, Q3 pretty rough, but Q4 will see the start of a boom as business picks up (correct at time of writing). Some good news in all the mad.

May is predicted to be the worst time for Europe and the UK, with things improving after that. Slowly.
 

TECH IS HAVING A MOMENT

Probably more than a moment, to be fair. With everyone working from home, 'online' is taking a massive thrashing. Whether you're an independent ISP or a gaming business, you can be sure your demand just went up. Geeks, this is your time. Make the most of it. (If you want advice on how, give us a shout)
 

HOW CAN YOU MAKE THE BEST OF YOUR TIME?

How's this for a potential game-changer?

For many businesses this is a chance to test the remote working model, maybe something they've been resistant to, and see how well it works. We're willing to bet this pandemic changes the way we work forever. If you've been hinting to your boss you could do better working at home in peace and quiet, this is your time to prove it. Step away from Minecraft and slay this.

For some people though it’ll be business as usual, just at home (maybe in your pyjamas), and doing a lot of Zoom calls.

If you’re a small business owner or someone that relies on live activities for a living, like a teacher or fitness instructor, it’s not so easy.

Regardless, we’ve banged down a bunch of ideas for everyone, in a fairly random order below.
 

IT'S TIME TO PROMOTE

So maybe it seems counter-intuitive to think about marketing now, but GET INVOLVED! For example, it’s MAD on Facebook at the moment as people share crazy stuff and drive themselves insane with news items. You need to be in their feed! Get in there.

It's like 2017 on Facebook right now. Your business page might even get seen in people's feeds!

It's also really Wild West out there right now too, as ad campaigns are halted, leaving room for more organic promo. Quick - grab your spot. It's like 2017 on Facebook right now. Your business page might even get seen in people's feeds!

Also, after so much relentless coronavirus content making us all terrified, people are going to be utterly thrilled that whatever you post isn’t about that. Same goes for newsletters and blogs.

Make your posts and newsletters interesting, funny, engaging. Posting about your Covid-19 company policy isn’t going to thrill anyone. You can do better than that, so make the effort. Or get us to.

Also look for opportunities to support businesses in return. What goes around comes around, and if we all support each other, we stand a better chance of making it out with a business still standing.
 

PLAN FOR THE FUTURE

From a marketing perspective, now is the time to make plans ahead. Accept that business is going to be slow but use this time as a gift to get your back room in order. (Yes we know it’s not a gift, doing our best here)

By that we mean stuff like:-

  • Do a content audit
  • Revisit your website and update your content
  • Write some blogs, plan some kick-arse social media – get a content schedule mapped out
  • Start sending a weekly newsletter to keep in touch with your customers/clients
  • Update your internal admin – contracts, databases, personas, insurance policies… whatever
  • Create a marketing plan for the coming 6-12 months
  • Step away from Minecraft

Doing stuff like this means that when things pick up, you’re ready to rock, and not scratching about each day to try and keep on top of your marketing.
 

CAN YOU ADAPT WHAT YOU DO?

We imagine you're way ahead of us here, but just in case... think creatively.

A local catering firm here in Sussex for example, having had a load of events pulled, created a healthy meals home delivery service. Also, Burley Fisher bookshop in Hackney has offered to drop books round to people buying them online or over the phone.

There’s lots of ideas like this, but definitely time to get creative. Crises in business like this separate the champs from the chumps.
 

TAKE CARE OF YOURSELF AS WELL AS OTHERS

Mental health

If you’re in isolation, it might sounds like fun for a bit, but having no human contact after a while is going to affect you. Boredom is just one symptom, but your mental health can be affected too. Why do you think prisoners dread isolation? Loneliness can be associated with an increased risk of depression, anxiety, low self-esteem, sleep problems and increased stress.

Limit the amount of time you spend reading about the coronavirus

It can raise anxiety levels and honestly, except the stuff you can actually do yourself, it’s out of your control. Head down, check in once or twice a day, and focus on other things.

Watch your working hours

Some people are going to find themselves at their laptop from 6am to 10pm. And others are going to struggle to avoid procrastinating and visiting the fridge every five minutes.

Plan your working time. Take regular breaks. Make sure you monitor this

Keeping fit will help. Also – you’re not going to the gym, so get some fitness and yoga videos going on YouTube. There’s tons of free ones – keeping physically fit is going to make you feel better.

Talk to other people

Not just for your own sake, but for theirs. It's not all about you.

And get dressed

It’s tempting to roll out of bed and work in your pyjamas day in, day out, because why bother? But you’ll feel better if you shower, and stick some decent clothes on. Take it from one who already works at home a fair bit.
 

WHAT HAPPENS AFTERWARDS?

Well, that’s kind of anyone’s guess. We're going to go with a prediction that it'll be a really rough summer, followed by a crazy rush in autumn. Thinking positive here.

The stuff that’s getting put off now will happen later in the year. Everyone is going to want to make up for lost time and revenue. Buckle up and prepare for a busy Q4/Q1-21.

As an aside… Looking at China as an example, if you’re in food delivery and catering/restaurant businesses, get ready! Your workload is likely to massively increase. In China as people are starting to go back to work, there’s been a massive swell of new users of food delivery services – with the biggest growth in middle-aged people, say delivery app Meituan. And business is off the scale.
 

Whatever happens, it’s important to focus on what you can do, rather than worry about things that are out of your control. Hang tight and try to stay positive, and look for opportunities to work with other people too.

If you want some help from us – drop us a line. We’re offering free Zoom consultations at the moment to help give people marketing advice.