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sandrastaufer.com

Illustration
http://www.sandrastaufer.com/

Who we are

I create bespoke product illustrations, specialising in COMMUNICATING A COMPLEX IDEA in a simplified, attractive way. I help businesses and organisations create a clear, distinctive and RECOGNISABLE BRAND IDENTITY for their product or service to help them stand out from the crowd.

What we do

My illustrations add value to presentations and websites, they make a social media campaign more consistent, and an eventbrite invite more enticing.

Storytelling may have become a buzzword in branding and advertising, but a compelling narrative can be effective when it comes to engaging consumers and getting across a brand's purpose - and personality. It can highlight the essence of a story and its ambition whilst communicating solutions for the user’s pain points.

Product illustrations are used to add a human element to your user experience, and to communicate complex ideas in a simplified, attractive way. Product illustration aims to bring delight to the users’ experience. It is also used to explain the benefits of a product and eventually, persuade people to love the product. Editorial illustration, on the other hand, captures readers’ interest and engages readers in the content.

I have a strong business instinct gained over 20 years as a Creative Director and Graphic Designer in a media agency.

My Showreel: https://bit.ly/2BrwVKE

Some of the best use cases for product illustration are:

- When the accompanying text is harder to read and understand

- When content is dull and needs a lift via a personal touch

- When a user has reached a goal and you want to congratulate them

... and when you want to tell a nice story in a memorable way to help us stand out from the crowd.

Who we do it for

Speciality sectors are: UX & design agencies, housing associations and small and medium businesses.

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