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Sandra Staufer


Who we are

I am a UK/Swiss illustrator offering businesses and agencies bespoke illustrations to communicate their story. My illustrations simplify the most complicated of narratives, artfully boosting both your online presence and your brand story. The combination of illustration and user-centred design can create an engaging online experience. Having worked as a user-centred designer has given me good business acumen and a good understanding of what users need.

What we do

Illustrations say so much more than photographs - or even a thousand words - ever could, particularly if your message is complex and/or sensitive. My illustrations make an instant connection with the audience and make a story more personal.

After a long career as a Creative Director in a media agency, I realised that even very simple drawings have the power to tell the most complicated stories in an engagingly accessible way. I now create eye-catching images that conquer customers’ hearts whilst driving conversations.

My bespoke illustrations add value to presentations, social media campaigns and websites. They help convey the message that a company cares about its brand.

Storytelling may have become a buzzword in branding and advertising, but a compelling narrative can be effective when it comes to engaging consumers and getting across a brand's purpose - and personality. It can highlight the essence of a story and its ambition whilst communicating solutions for the user’s pain points.

My Offering:



Are you writing a blog, preparing a presentation or producing a video and need to bring it to life? An illustration will help you convey your message and explain a complex idea in a clear and simple way. Some simple animation will make your story jump out of the screen.

Let me help you open doors with some fun and creative illustrations.



Are you a small business that produces regular content such as blogs, LinkedIn posts, Eventbrite pages and presentations?

This package of 6 larger illustrations and 10 smaller icons will help you create a consistent brand identity across all your marketing materials and social media content. Also available as a monthly subscription to keep your content fresh and up to date.



Are you starting a new business and need a consistent visual identity? Or are you an established business looking to do a brand refresh? This extensive, fully personalised brand identity suite gives you everything you need to tell a compelling visual story to your clients. It is tailored to your business and includes logo design, social media avatars for your whole team, 10 large illustrations, Eventbrite invites, icons for blog posts and social media, as well as seasonal icons covering a 6-month period.



A bespoke character design will create a memorable brand - and give joy! Character designs are used as part of the brand story:

- to create an identifiable, memorable brand

- to maximize the impact on the audience

- to improve online presence

- to have a consistent framework for all collaterals

- to talk to the audience directly (story)

- to help engagement and conversion

- to give joy and touch people’s hearts

Ask for details.


Working in partnership with Chie Consulting Ltd

Who we do it for

- Brand & design agencies, social media & marketing agencies

- Animators

- Housing Associations

- UX design agencies

- Coaching & conflict resolution businesses

- NGO's

- Educational organisations

I have illustrated for Mastercard Switzerland, NZZ Folio Magazine, Brighton Chamber of Commerce, Sanitation Learning Hub, Tristan Gooley aka Natural Navigator, FareShare Sussex, Lightning Fibre, Heads-Up Coaching.