Brand Identity for Brighton Chamber of Commerce Summit 2020
The Challenge
Bringing together 400 businesses and entrepreneurs from across our city’s diverse business community, it’s a day for strengthening relationships and forging new ones. There are inspiring speakers, expert-led workshops and energising discussions, with plenty of time for networking built-in at every turn. The Summit celebrates the spirit of our open-minded, quirky city which makes it such a dynamic region to live, work and do business in.
The Results
Straight-away I thought to invite Lee Suttey of Visual Function to collaborate on this project. He brings an enormous amount of experience and expertise in branding and visual communications and we both adore typography. We created illustrations as the 'day in the life of a Brighton business person' brand story and united these in a circle. The idea is that the assets are interchangeable and can be used by themselves too, as each business person experiences their business day differently. The circle builds the framework, representing the Brighton Chamber of Commerce, which itself also bears a circle as their logo mark. The ability to unpick the circle and use each asset individually allows us to be agile whilst maintaining a clear vision for the Summit visual communication. The assets will be used throughout the day for signposting too.
A touch of humour gave it the right tone of voice as for a Brighton business that is definitely needed. The illustration is framed by rigid and clear typography, beautifully crafted by Lee Suttey.
... and then someone threw in a COVID-shaped banana skin...!
For mountaineers, there are often mishaps on the way to the summit. We’d already spent hours preparing for the Brighton Chamber Summit, the October event which has become the highlight of Brighton business calendar. But then someone threw in a Covid-19-shaped banana skin and everything skidded to a halt. So, we found ourselves stuck in Base Camp, casting longing eyes up at the peak and wondering if there was another way to get there.
The result: Brighton Base Camp: Bananas. which took place 16 October 2020; the younger sibling of the Brighton Summit. Base Camp was a virtual event with inspiring speakers, great networking and workshops that could change the way you think. Although we all joined remotely, we were part of something exciting, intriguing, welcoming.
Find Out More
https://sandrastaufer.com/design/case-studies-listings/BCC2020/
