Personalised Avatar for Lauren Psyk's Digital Marketing
The Challenge
Drawing the right avatar to represent a person's brand is quite a challenge, as it is so personal and long-lasting. I experimented with a few different styles and we agreed on the most appropriate.
The Results
To find the right style suited to her brand I drew up some sketches in a variety of realistic to more cartoon-like styles. This was then tested in various platforms and final artwork produced. This project was full of creativity and a pleasure to undertake especially as it will impact the brand identity and conversion rate of Lauren's business.
Find Out More
https://sandrastaufer.com/design/case-studies-listings/avatar_lauren_psyk/
