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Malcolm Duffitt

e-Commerce, Strategy, Consultancy

Who I am

An Ecommerce Specialist with 20 years' experience in senior-level agency and client-side roles. I help direct-to-consumer e-commerce brands improve performance and revenues.

What I do

I support businesses with e-commerce growth aspirations by providing senior ecommerce and digital leadership in small regular doses or on a project basis. Typical work includes providing strategic ecommerce advice, sales/volume forecasting, channel activity planning, performance analysis/measurement, team mentoring and development, and leading ecommerce website replatform projects and operational/technical integrations and imporvments.

Who I do it for

I work exclusively with B2C ecommerce businesses who sell products to consumers - past/present clients include FMCG and luxury brands in food and drink, fashion, homes/interiors, toys/games, pets and fashion.