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Be The Fox


Be The Fox Produces Creative for Launch of Bulldog Skincare’s New Glass Razor

With every razor handle being crafted using at least 70% recycled glass from durable beer bottles and being fully recyclable, the launch of Bulldog’s new glass razors demonstrates the brand’s commitment to sustainable design and to bringing the razor category into the circular economy. 

Be the Fox is behind the short animation and striking key visual that is being used to bring the innovation behind the product to life across digital, PR, OOH and in-store. The animation shows a beer bottle beautifully melting like lava and reforming into the new glass razor, with a voiceover delivered by the funny and distinctive voice of the Telepathic Bulldog – the brand’s truth-saying brand ambassador.


Be The Fox’s co-founder Megan Price said: “Having worked with Bulldog before, we were really excited to be invited to develop the creative to support the launch of their new glass razor. The animation and hero image developed by Alex Brown, our animation director, both powerfully illustrate the incredible innovation and sustainable design of the product and we’re very proud of the work.”

Bulldog Skincare’s head of marketing James Barnes said: “With the launch of our unique new Glass Razor made from 70% recycled beer bottle glass, Bulldog is continuing to challenge the shaving category. The animation and striking key visual produced by Be The Fox to support the launch perfectly bring to life the beautifully crafted, environmentally-responsible new razor that men can show off on their bathroom shelf.”

Watch the animation on our website.