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Be The Fox


Be The Fox Helps Bulldog Skincare Tell Its Compelling Sustainability Story.

Bulldog Skincare is a brand that pushes boundaries to help men look and feel their best. It continually challenges the male grooming category with its sector-leading approach to sustainability, which sees it on an ongoing journey to find new and innovative ways to make its products and packaging. 

The manifesto and accompanying animation unifies all the brand’s sustainability initiatives and encapsulates the thought and nuance that goes into all their products and manufacturing choices, and the brand’s long-term commitment to finding new ways to make their products and packaging kinder to the planet.

Be The Fox was briefed to articulate Bulldog Skincare’s sustainability story and communicate that story in a uniquely compelling way. Based on the insight that sustainability is complicated and that trying to do the right thing can be overwhelming for people, the creative idea was to show Bulldog’s understanding of the dilemmas facing modern men in a way that is sensitive and relevant to their wide range of consumers. 

A tactile animation set to a poem performed by the spoken word artist, Isi Aboela, was used to create an atmosphere that is intimate whilst talking about a big subject. The stylised animation aims to resonate with all audiences, helping to move them from a state of confusion about the right choices to make, to optimism as it’s revealed that Bulldog has already done the hard thinking and has the answers. 

Other strategic and creative work by Be The Fox included developing a visual statement of the manifesto (see image)  as well as producing a strategic messaging framework and new visual identity and communication style for all the brand’s sustainability communications. 

The 80-second hero animation has just launched across Bulldog’s digital and social channels. Click here to watch the film.

Sian Thomas, digital marketing manager of Bulldog Skincare, says:

'We Make Better Choices So You Can Too’ really encapsulates Bulldog’s commitment to improving our sustainability - something that sets us apart from other brands in the male skincare category. We love the way that Be The Fox’s manifesto animation so succinctly explains the involved decision-making we as a brand do when developing all our products, and their strategic work now guides all communications about our sector-leading sustainability initiatives.

Megan D Price, co-founder of Be The Fox adds:

Taking real action on the environment has never been so important. So we’re proud to be a creative and strategic partner to Bulldog Skincare who puts sustainability at the heart of everything they do. We loved helping them to define their powerful sustainability story and create a unique animation to communicate that to their audiences