Bulldog Skincare Global Campaign
Be The Fox
Bulldog, the experts in men’s skincare, have launched a humorous new global campaign that aims to subvert the standard male grooming category clichés. Rooted in “Discovery” through friends, the campaign, created by newly appointed lead creative agency Be The Fox, encourages men to care for their skin by dramatising the moment they come across new products in a mate’s bathroom - with a surprise ending.