Brand Identity Design for Cannonball E-Bikes
The Challenge
Cannonball E-Bikes is a family sized workshop providing technical help, bike servicing, guided tours and a wide variety of bikes that will fit everyone’s skill level. The company asked for a dynamic and contemporary brand identity would appeal outdoor enthusiasts.
The Results
During the logo design process, we produced various compositions from the lightning icon and the initials of the company. In the final stage, we gave the logo a slight angle and strengthened the off-road feeling. We used the same tone of voice in other elements of the visual identity.