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Evoke

Design & Branding, Creative, Strategy, Consultancy

A new brand identity – all wrapped up

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The Challenge

Wrap are a team of talented, hard-working, professional parents who are passionate about creating a new kind of business community – one that brings the needs of the flexible working parent and young families together, all wrapped up under one roof.

To help ensure success, we needed to create a brand that reflects and communicates this exciting and unique offer to investors, the family target audience as well as other co-workers.

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The Results

We created and developed a full strategy for Wrap. This solidified not only the creative brief but also the direction we needed to steer through the competition and tell our own story.

The results are a bold, colourful new brand identity designed to reflect the idea of their offer being ‘all wrapped up’. The personality drives the short and simple messages with a strapline and hashtag that sums up the brand vision in three words: Work.Life.Balanced.

The identity allows us to be as creative or practical as needed. It will live everywhere – online, offline and will be physically embedded and brought to life throughout the coworking space when it opens this summer.

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