The Cash Cycle
The Challenge
A mini animated brand package for My Credit Controllers, where businesses are imagined as machines that need the flow of cash to keep working. If the cash flow stops, so does the mechanics, and all the other machines [ businesses ] connected to it. Our clients are here to help prevent that happening.
We were tasked with creating a unique and original animation that would describe our clients business in an engaging and dynamic way. Debt collection is certainly not something that people often want to shout about – so the challenge was to craft something that was of a positive tone rather than the preconceived negative ones.
Our Creative Director Simon conceived of a world where cash flows in cycle. Businesses are like machines; they need the cash to keep running. If that cash stops, the mechanics cease, as does the flow of cash back out to other businesses – disrupting the larger economy. We wanted to frame My Credit Controllers as just another service, like a plumber fixing a blockage, for the benefit of not just your own business but all business connected to your cash eco system.
The Results
The clients loved the initial visuals and idea so much that they decided to imbue their entire visual brand with the work – and so an entire social media package as well as animated website banners and assets was created. Go to MyCreditControllers.co.uk to see how it's all been used.
''Faced with the challenge of explaining the benefits of Credit Control, the team at Ticktock Robot ignored my clunky, rather literal effort at a storyboard and instead told our story by creating a wonderful, engaging world filled with intriguing machines powered by golden coins flowing along glassy pipes. The results speak for themselves - you need only watch the video to see how good the finished project was. Indeed, to appreciate how diverse and varied the company's output is you should take a look at its amazing portfolio, which is what attracted us to work with Ticktock Robot in the first place. This is not a company just recycling the same old ideas again and again for different clients.
Since the quality of the work is evident to all, I wanted to also mention what a great pleasure it was to work with this company as their client. The process is well managed, with clear deliverables and an online portal to track the project and manage feedback. I always felt that the feedback we gave was embraced, though sometimes challenged (in a good way) - all of which helped the finished project exceed our expectations. We will miss the excitement of Friday afternoons when Ticktock Robot would unveil the latest progress!
I cannot recommend Ticktock Robot highly enough. But as a client I would advise you to let go and completely place your trust in them. Allow yourself to be led by their creativity and talent and the results will shine.''
Stuart Elmes
Director
My Credit Controllers
