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Eighth Day Design

Design & Branding

Interview with The Design Kids

Our Creative Director Jo Shackleton chatted to The Design Kids about how to positively impact community and environment through design, shared advice on building a high-quality folio, and how we're finding working in Brighton inspiring.

How did you name your practice and what does the name represent to you?

I wanted a name that represented creativity, so the idea was that seven days of the week are set in stone but on the Eighth Day you can make your own rules, be innovative and build something better and different.

What’s the best piece of advice you’ve ever received?

‘You are only as good as your last piece of work.’ And every project is as important as the one before. I never forget this — it has helped me build a high-quality portfolio of work and build long-term relationships with our clients. I don’t take anything for granted.

What more do you think the design community could do to give back?

A couple of things that Eighth Day do, as examples…

First, we have been giving back by donating one project a year to a chosen charity that benefits our local community. This year we did some brand development work and made a website for Same Sky, a Brighton-based arts charity. The website includes a donations area, which has helped them raise their profile and raise funds for community projects. Next year we intend to support a project about body positivity.

Second, we always advise our clients on the best environmental solutions to a brief. This includes advice on paper stocks, choosing a printer with strong environmental credentials, reducing the amount or the weight of packaging, or removing packaging altogether. This benefits everybody.

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