Who I am
Hello there. I'm Lisa Casson, a freelance digital marketing consultant based in Lewes East Sussex. I work with direct clients and agencies to deliver and implement digital marketing strategies, projects and campaigns. Over the past 20 years I’ve worked client side, agency side and even owned and managed my own agency for 12 years. Freelance now for the past three years and loving it.
What I do
Digital strategy, website project management, SEO, Paid Search (PPC) campaigns, Paid Social campaigns, Email Marketing and Content Population. I've worked with many different digital platforms and tools including WIX, Wordpress, Drupal CMS, Shopify, Unbounce, Typeform, Google Ads, Google Analytics, Google Tag Manager, Optmyzr, Search Console, MOZ, Sitebulb, Campaign Monitor, Mailchimp, Canva, Loomly and Facebook Business Manager. Phew!
My broader marketing experience means that I can often help clients with other aspects of their marketing, such as branding, design, content creation and offline activities including events and printed communications. Over the years, I've built up a great network of very talented and experienced people who I can call upon when specific skills are needed to help deliver a client project.
Who I do it for
I work for direct clients, mainly SME's in the South East and also sometimes for agencies on a project by project basis. Over the years I've worked with clients from loads of different sectors, including not for profits, healthcare, fitness, consumer products, trades, B2B services, online retailers, NHS and L&D businesses. I enjoy the challenge of working with new clients and having an opportunity to learn about new sectors and businesses.