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PLUK Studio

Design & Branding, Graphic Design, Creative

American Joe's

American Joe's header image

The Challenge

Rustic is dead, bring on the Rock and Sausage Roll.

How does a new anglo-american sausage roll company tear up the brown paper and organic string rulebook?

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The Results

Joe is a music aficionado, food and flavour obsessive and is neither conventional nor traditional. As a genuine Anglo-American brand we represented Joe as an all-American, superhero punk of sausage rolls. We combined classic Americana with a UK grunge aesthetic and punked out the iconic USA flag colours into ‘Rave Pink’ and ‘Midnight Blue’.

In a world of “rustic” and “artisan”, American Joe’s tears through the brown paper and string rule book to deliver a hard-hitting punch of in-your-face flavour.

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