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PLUK Studio

Design & Branding, Graphic Design, Creative

Rafland Electrical

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The Challenge

How do you bring two establised electrical stores together and create energy around a new brand?

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The Results

In collaboration with H:N, Kontrast VFX and Icelandic dancer Guðmundur Elís Knudsen, we assisted two merging Icelandic electronics stores, Einar Farestveit and Television Centre, to create TV & Print advertising. We created three lively TV spots and several intricate and beautiful ‘neon light’ print advertisements.

Brand Message: Open the country up to new ideas in the electronics market!

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