Rafland Electrical
The Challenge
How do you bring two establised electrical stores together and create energy around a new brand?
The Results
In collaboration with H:N, Kontrast VFX and Icelandic dancer Guðmundur Elís Knudsen, we assisted two merging Icelandic electronics stores, Einar Farestveit and Television Centre, to create TV & Print advertising. We created three lively TV spots and several intricate and beautiful ‘neon light’ print advertisements.
Brand Message: Open the country up to new ideas in the electronics market!
