1238 Battle Wear
The Challenge
Icelandic museum and virtual reality experience 1238 Battle of Iceland wanted to create streetwear and lifestyle products inspired by Viking artefacts and battle history.
The Results
PLUK took cues from patterns, colours and copywriting ideas from protective armour, battle wounds and the consequence of war and produced design for wearable, understated garments and fun household items for gifts and souvenirs.
