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Rebecca Atherton Creative

Design & Branding

Who I am

I am a curious and commercially-astute designer who thrives on uncovering big ideas, underpinned by clear strategic thinking. With an established background in developing brands, and a keen passion for words, my creative approach is focused on helping clients communicate with personality and purpose. I offer a boutique, friendly and professional service, applying the same passion and attention-to-detail no matter the brief.

What I do

With a combination of 12+ years' agency, in-house and freelance design experience working across the Financial Services, Property, Charity, Retail and Leisure sectors, I offer the following services to clients:

BRAND STRATEGY - Having a plan that flows through all aspects of your business, from your customer service to your visual identity and marketing, ensures that every experience your audience has with you is consistent and memorable. To help get to the crux of who you are, and what makes you different, I can offer: Research & Brand Audits, Customer Journey Mapping, Brand Positioning.

CREATIVE DEVELOPMENT - I design creative materials that answer the needs of your business. This ranges from brand creation or a brand redesign to specific pieces of marketing collateral. I create designs for: Brand Identities, Brand Guidelines, Marketing Materials, Advertising Campaigns, Internal Communications, Signage and Interior Graphics, Exhibitions and Events, Digital Assets (including social media).

ARTWORK + FINISHING - With a keen eye-for-detail and a strong understanding of print and production practices, I pride myself on creating work that is beautifully and accurately executed. I can offer Artworking services including: Brand Rollout, Proofing/Packaging of Files for Print, Creation of Cutter Guides, Translated Versions. I can also recommend trusted printers and fulfilment houses.

COPYWRITING - From luxury stationery and exclusive property developments to lithium-ion battery technology and events, I write copy for every kind of message and media, both on- and off-line. I can help with: Tone of Voice Guidelines, Blog Articles, Product Copy, Social Media Content, Brochure Copy, Advertising Copy, Proposal Writing.

PRE-BUILT WEBSITES - Both cost effective and easy-to-manage, I offer support in creating beautiful and professional websites using platforms including Squarespace, Wix and Go Daddy. I can help with: Domain Purchase and Transfer, Template Recommendation and Selection, Sitemaps, Brand Application to Template, Copywriting, Image Sourcing, Testing and Launch.

Who I do it for

I work independently with SMEs and start-ups, while also joining creative agencies large and small, or working with brands in-house, in London and across the South East.