New Website for Astana - Premier Tech
The Challenge
Build a great new site with a fast turnaround and fast access to info – fit for a fast team
Working closely together with our shared strategic partner, PaceUp Media, we started by developing the look and feel of the holding page and website. Because time was tight, we streamlined the design and review process, fine-tuning our efforts with calls, video calls, WhatsApp and emails – whatever worked best – for maximum efficiency.
Our Creative Lead designed the user interface, with our project manager providing technical direction and account management, and hands-on developers taking care of the code. Astana - Premier Tech’s Communications Manager gave guidance, with their Managing Director providing input for the design and other team members adding localised content in three different languages: English, Russian and Kazakh.
From a technical point of view, the tight schedule meant we had to develop an existing template rather than build everything from the ground up. This template already had quite a lot of functionality built into it, so our technical knowhow was required to get all the features – sliders, contact forms, different layouts, event calendar, race results, news and a who’s who section – working perfectly.
The multi-language WordPress platform now allows the client to edit the site via the content management system. We held some informal but intense training sessions before fully handing it over to the team at Astana - Premier Tech to manage moving forward.
The Results
A highly attractive site fit for a world-class cycling team – turned around with incredible speed and quality
The result is a very visual website, led by the imagery of the riders, which has brought the team much closer to its fans.
Thanks to our experienced and dedicated team of experts – and in spite of a limited budget and some extremely tight timelines, especially over the Christmas period – the whole project ran remarkably smoothly. The entire build, including all the design and development phases through to release, took under six weeks.
This impressively fast turnaround ensured the site was available well ahead of the new season’s team launch, enabling Astana - Premier Tech to live stream the new sponsor’s presentation.
The site now attracts over 5000 unique daily visitors from all over the world.
