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Cleaver Creative

Design & Branding, Graphic Design, Illustration

Honesty Brand Design

Honesty Brand Design header image

The Challenge

The client needed a brand identity for her eco-friendly, natural handwash, Honesty. The main requirements for the initial project were:

- logo design

- alternative logo

- Colour palette

- Font choices

- Packaging label

Honesty Brand Design image 1Honesty Brand Design image 2Honesty Brand Design image 3Honesty Brand Design image 4

The Results

A custom logo with handcrafted logomark based on the honesty plant, with its silvery seed pods. The set comprises main logo, inverse logo for placement on dark backgrounds, and two lettermark logos for placement on both light and dark backgrounds.

A colour palette featuring five earthy, neutral tones, and font choices to suit the brand.

There are also examples shown of how the brand could appear across different touchpoints.

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