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Sea Life Brighton Day & Night Launch 2019

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The Challenge

A national PR & marketing campaign to launch a new attraction for Sea Life Brighton Day & Night in May 2019. A 750,000 litre display featuring a UK first day & night concept with hundreds of tropical fish, sharks & ray species. We created & executed a successful multi-channel campaign spanning TV, PR, digital, social media, events, print & advertising.

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The Results

The attraction enjoyed double digit growth in online visitation sales as well as gained national PR coverage on BBC Newsround, ITV, The Independent & The Sunday Express.

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Find Out More

https://www.visitsealife.com/brighton/explore/aquarium-zones/day-and-night/