Sea Life Brighton Day & Night Launch 2019
The Challenge
A national PR & marketing campaign to launch a new attraction for Sea Life Brighton Day & Night in May 2019. A 750,000 litre display featuring a UK first day & night concept with hundreds of tropical fish, sharks & ray species. We created & executed a successful multi-channel campaign spanning TV, PR, digital, social media, events, print & advertising.
The Results
The attraction enjoyed double digit growth in online visitation sales as well as gained national PR coverage on BBC Newsround, ITV, The Independent & The Sunday Express.
Find Out More
https://www.visitsealife.com/brighton/explore/aquarium-zones/day-and-night/